How have new digital technologies changed the way journalists do their core job and communicate with their readers/listeners/viewers?
So as technology advances more and more everyday and journalism is something that is happening every day journalists had to adopt into digital technologies as well to do their job. There are both advantages and disadvantages at engaging with social media to inform their audiences.
First of all as it is stated on Jericho, G. (2012) lots of journalists created a twitter account to be able to report on news and also engage better with their audience. The popularity of a journalist depends mostly on his engagement with his audience and his ability to interact with them. People who are font of journalists’ work have the chance to talk to them and it seems great, as it wasn’t available before in traditional offline journalism but also in twitter’s interface. This seemed revolutionary also because people would still keep their privacy as only them and the recipient would know. If you’d like to know more just click on this hyperlink.
Unlike offline media, twitter gives them the opportunity to engage with their audience and that way create a brand for them selves as journalists. It also gives them the opportunity to create contacts that otherwise, it would be impossible to do without a twitter account and that way they can cover more stuff by getting help from twitter users all around the world.
Another benefit of using twitter is that news actually travel faster there than the offline media but that also creates the problem of the authenticity of the source as it is been discussed in Norton, T. (2013). In addition the new social media and the amount of the news journalists get everyday has made them come up with tools that are going to help them to distinguish if the sources are trustworthy or not. Finding the meta data of a jpeg is one that is being commonly used especially for politics coverage.
Speaking of politics people believe that its coverage by the media is not good, as lots of journalists have the tendency to reveal the truth and often try to uncover politicians’ faults. In specific journalists who are involved in politics covering found it essential to have a twitter account and feel “handicapped” if they don’t. In Norton, T. (2013) he recommends that politicians should get help by journalists and blogger that are working on issues that would help politicians gain the trust of the civilians.
Now on the other hand twitter is also a really dangerous social media platform that can be turned against journalists if used incorrectly. The principals of twitter and journalism are to inform the people and also reveal the truth. Lots of journalists see twitter as a way of projecting themselves and creating a brand without a media corporation. In addition as news travel fast it is expected that a good journalist will keep posted its audience. That doesn’t necessarily mean though that if a user tweets a lot that their tweets are significant. Also some of them confuse the use of twitter for their professional and personal life.
In conclusion I believe that journalism in twitter is a powerful tool if used correctly and carefully by the journalists. Neal Mann is a social media editor who became famous after joining wall street journal explains in this video how journalists should use twitter and other information that I stated above.
Jericho, G. (2012). Journalists all a Twitter. In The Rise of the Fifth Estate: social media and blogging in Australian politics (pp. 222-267). Retrieved from http://webpac.canberra.edu.au/record=b1688007~S4
Norton, T. (2013). Social Media Strategies for Advocacy and Targeted Communications. Retrieved from http://tim.anewleaf.com.au/files/2013/03/Social-Media-for-Advocacy-v1.pdf