Blog Post Part 2 Question 1



Focus question: Referring to Phillips (2012), how should organisations consider trolling/uncivil behaviours in designing their online engagement strategies?


According to Wikipedia trolling is the activity in which a person is a person sows discord on the Internet by starting arguments or upsetting people, by posting extraneous, or off-topic messages in an online community (such as a forum, chat room, or blog), either accidentally or with the deliberate intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion.


As someone said a picture is worth a million words that’s what trolling is.





According to Phillips, W. (2012) trolling / uncivil behaviours online becomes more often every day. Basically anyone who has a computer and an Internet connection can attack anyone without a reason and most importantly not getting in trouble because of anonymity. More specifically she investigated 4chan which is an image board created by a 15 year old child in 2003 which is like a chat room that anyone who creates an anonymous account can attack any topic. 

As Phillips mentioned on her paper we can distinguish trolls to two categories. There are the people who just troll because they find it amusing to and don’t really have a purpose of trolling other than as they state to have a good laugh. In addition Sauthoff acknowledges them as harmless, cat loving computer geeks. It is really hard to actually determine the gender or any information about any user because of the anonymity and that is what makes them so villain and cruel.

Then on the other hand we have Anonymous, which is more like an organisation, which strikes the incorporated media channels and is a more serious threat. So Anonymous started by 4chan and then became famous by fox news. Fox news made reportage when they would uncover them and criticize their actions into hacking and threatening people. Anonymous started hacking people’s account for fun and we can say that they are a kind of bullies as they threat people. But after some time they became more powerful and start hacking into politicians and what they believe doesn’t work fair. In this video you can see more about them.

Generally speaking trolling other than anonymous is considered not to be too serious as most of the social media and other engaging sites try to prevent trolling by asking for its user to give a real name and that way prevent anonymity. It becomes more common every day but I wouldn’t really say that it prevents trolling as people might create fake accounts. On this website it is been discussed how youtube tries to “solve the worlds’ worst comments” by revealing their anonymity.

In conclusion I believe that trolling is not something that can be prevented easily but more of being ignored in some levels as Phillips states that trolls get feed by the reactions of other people like celebrities and its purpose is to exploit them. On the other hand it shouldn’t be ignored as well. You can read more here about trolls and how we shouldn’t feed them.




Images retrieved by google


Whitney, P. (2013) The House That Fox Built: Anonymous, Spectacle and Cycles of Amplification. (available here:


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s