Blog Post Part 2 Question 1



Focus question: Referring to Phillips (2012), how should organisations consider trolling/uncivil behaviours in designing their online engagement strategies?


According to Wikipedia trolling is the activity in which a person is a person sows discord on the Internet by starting arguments or upsetting people, by posting extraneous, or off-topic messages in an online community (such as a forum, chat room, or blog), either accidentally or with the deliberate intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion.


As someone said a picture is worth a million words that’s what trolling is.





According to Phillips, W. (2012) trolling / uncivil behaviours online becomes more often every day. Basically anyone who has a computer and an Internet connection can attack anyone without a reason and most importantly not getting in trouble because of anonymity. More specifically she investigated 4chan which is an image board created by a 15 year old child in 2003 which is like a chat room that anyone who creates an anonymous account can attack any topic. 

As Phillips mentioned on her paper we can distinguish trolls to two categories. There are the people who just troll because they find it amusing to and don’t really have a purpose of trolling other than as they state to have a good laugh. In addition Sauthoff acknowledges them as harmless, cat loving computer geeks. It is really hard to actually determine the gender or any information about any user because of the anonymity and that is what makes them so villain and cruel.

Then on the other hand we have Anonymous, which is more like an organisation, which strikes the incorporated media channels and is a more serious threat. So Anonymous started by 4chan and then became famous by fox news. Fox news made reportage when they would uncover them and criticize their actions into hacking and threatening people. Anonymous started hacking people’s account for fun and we can say that they are a kind of bullies as they threat people. But after some time they became more powerful and start hacking into politicians and what they believe doesn’t work fair. In this video you can see more about them.

Generally speaking trolling other than anonymous is considered not to be too serious as most of the social media and other engaging sites try to prevent trolling by asking for its user to give a real name and that way prevent anonymity. It becomes more common every day but I wouldn’t really say that it prevents trolling as people might create fake accounts. On this website it is been discussed how youtube tries to “solve the worlds’ worst comments” by revealing their anonymity.

In conclusion I believe that trolling is not something that can be prevented easily but more of being ignored in some levels as Phillips states that trolls get feed by the reactions of other people like celebrities and its purpose is to exploit them. On the other hand it shouldn’t be ignored as well. You can read more here about trolls and how we shouldn’t feed them.




Images retrieved by google


Whitney, P. (2013) The House That Fox Built: Anonymous, Spectacle and Cycles of Amplification. (available here:


Blog Post Part 2 Question 2

How have new digital technologies changed the way journalists do their core job and communicate with their readers/listeners/viewers?


So as technology advances more and more everyday and journalism is something that is happening every day journalists had to adopt into digital technologies as well to do their job. There are both advantages and disadvantages at engaging with social media to inform their audiences.

 First of all as it is stated on Jericho, G. (2012) lots of journalists created a twitter account to be able to report on news and also engage better with their audience. The popularity of a journalist depends mostly on his engagement with his audience and his ability to interact with them. People who are font of journalists’ work have the chance to talk to them and it seems great, as it wasn’t available before in traditional offline journalism but also in twitter’s interface. This seemed revolutionary also because people would still keep their privacy as only them and the recipient would know. If you’d like to know more just click on this hyperlink. 

Unlike offline media, twitter gives them the opportunity to engage with their audience and that way create a brand for them selves as journalists. It also gives them the opportunity to create contacts that otherwise, it would be impossible to do without a twitter account and that way they can cover more stuff by getting help from twitter users all around the world.

Another benefit of using twitter is that news actually travel faster there than the offline media but that also creates the problem of the authenticity of the source as it is been discussed in Norton, T. (2013).  In addition the new social media and the amount of the news journalists get everyday has made them come up with tools that are going to help them to distinguish if the sources are trustworthy or not. Finding the meta data of a jpeg is one that is being commonly used especially for politics coverage.  

Speaking of politics people believe that its coverage by the media is not good, as lots of journalists have the tendency to reveal the truth and often try to uncover politicians’ faults. In specific journalists who are involved in politics covering found it essential to have a twitter account and feel “handicapped” if they don’t. In Norton, T. (2013) he recommends that politicians should get help by journalists and blogger that are working on issues that would help politicians gain the trust of the civilians.

 Now on the other hand twitter is also a really dangerous social media platform that can be turned against journalists if used incorrectly. The principals of twitter and journalism are to inform the people and also reveal the truth. Lots of journalists see twitter as a way of projecting themselves and creating a brand without a media corporation. In addition as news travel fast it is expected that a good journalist will keep posted its audience. That doesn’t necessarily mean though that if a user tweets a lot that their tweets are significant.  Also some of them confuse the use of twitter for their professional and personal life.

 In conclusion I believe that journalism in twitter is a powerful tool if used correctly and carefully by the journalists. Neal Mann is a social media editor who became famous after joining wall street journal explains in this video how journalists should use twitter and other information that I stated above. 


Jericho, G. (2012). Journalists all a Twitter. In The Rise of the Fifth Estate: social media and blogging in Australian politics (pp. 222-267). Retrieved from

Norton, T. (2013). Social Media Strategies for Advocacy and Targeted Communications. Retrieved from